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Optimizing your header - Get a-head in your SEO
Ok now we get to the fun stuff, your page's headers. I have seen some rediculous things in my SEO career and many of the most ludicrous spam attempts I have encountered deal with the header of a webpage. Folks if you learn anything from this tutorial it should be that you do not have to come up with shady ways to trick search engines. The best way to optimize a website is by following the rules.
Got a basic website, use a basic header.
Just for clarification the header is the portion of your webpage that remains unseens and lies between the <head></head> tags.
Here is an example of what a basic header should look like:
<head>
<title>A maximum of 3 keyword phrases and 55 characters</title>
<meta name="description" content="Many SE's use this to describe your site so make sure you not only repeat each of your keyword phrases (max 3) at least once but make this a true representation of the page that the visitor will be viewing, and try to keep it under 255 chars">
<meta name="keywords" content="Only permutations of your keyword phrases should be placed here"> (Google all but ignores this tag DONT STUFF IT!)
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="robots" content="index,follow"> (some debate whether this is necessary but it certainly does not hurt - tells robots to follow links)
</head>
There are some times when more code in the header is necessary to operate JAVA script and call css etc. In such instances there are advanced techniques that will allow you to pack away the javascript and css in external files so that it is called from .js and .css external files.
To call your JAVA script simply cut the JAVA from the header from <script> to </script> and save in a file called java.js and call it using this line of code:
<SCRIPT LANGUAGE="JavaScript" SRC="java.js"> </SCRIPT>
Similarly to call your css from and ext file use this line of code:
<link href="css.css" rel="stylesheet" type="text/css">
Finally, recall the spreadsheet you created for which keywords went with which page. Add to that spreadsheet your pages titles and descriptions beside the list of keywords so that when you need to boost those keywords you can link directly to the page that is optimized for them and have a complete synergy between: Inbound anchor text (see next section), Title, description, headers, <strong>, <i> and density.
It makes sense that when a spider sees that all important elements of your page (both on page and off page) all contain the same keyword phrases that It will rank you very high for those phrases.
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